Design Portfolio

Kansas Turnpike Authority – KTAG Brand Guidelines

The authority sought out Howerton+White to serve as a consultation partner. Together, we developed a comprehensive strategic plan to launch a brand identity to support cashless tolling. In addition to the cashless tolling brand initiative, we developed a plan to update the existing brand identities for both KTAG and the Kansas Turnpike. This created alignment between the KTA and its KTAG and cashless tolling products, presenting a cohesive overall brand identity.